ELKA Watch Co.

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Hakim El Kadiri, the founder of ELKA Watch Co. has been nick-named ELKA ever since his childhood.

He always wanted to become an entrepreneur and after a long & successful career at world leading Swiss watch brands, ELKA was an obvious choice for him when it came to naming his new company.

Born in the 1960s, he was inspired by the products and aesthetics of that era.

ELKA watches are inspired by the times when a product was kept for life. You invested in durability, quality, and uniqueness.

The mindset is to step back to that period in the 1960s. To those pure and colorful aesthetics, we still remember; back to the magical dreams of the space race, the Beatles, the Rolling Stones, and Woodstock; a return to the struggles, the changes, and the rebellious spirit that so marked that decade.

What if we had never really left that decade? What if we went back to it, body and soul, to become once again those enthusiastic and revolutionary people who made society move so much? The same values demonstrated at that time are still strong today. Boldness and elegance are timeless, whether they date from the 1960s or the 2020s.

A brand that echoes my vision, ELKA Watch Co. was launched in 2022. How and why? I dreamt of developing my own brand but above all I wanted a brand with a story, truth & credibility. I chose to call it by my nickname, ELKA. Since I love the 60s, the products and the aesthetics of that era I have decided to make it my design line for this and future collections.